HealthcarE INDUSTRY
Fractional Marketing Leadership, Paid Media Strategy & Audits
★★★★★
5.0 Rating (9 reviews)
HEALTHCARE EXPERIENCE
Brands I’ve Partnered With
Paid Media Audit + Strategy
Legacy is America’s largest at-home fertility clinic for men, empowering individuals to learn more about their sperm and proactively plan for their future with secure sperm freezing options.
Growth Marketing Consultant
Oula delivers better maternity care, offering comprehensive support before, during and after pregnancy leading to better outcomes for both mom and baby.
Placement: Fractional Head of Growth
Octave is an innovative mental health provider that offers online and in-person therapy services for individuals, couples, and families, focusing on outcomes and evidence-based care.
Fractional Head of Paid Media
Led multi-million dollar paid media strategy and execution, budgeting and forecasting across Google and Meta Ads for both FSAStore.com and HSAStore.com.
Fractional Head of Growth
AYA is a multi-location medical spa located across Atlanta and Dallas. Backed by board-certified experts, AYA provides clinical treatments and medical-grade care.
Fractional Head of Marketing
RevenueHealth (now part of Coronis Health) is a healthcare revenue cycle management (RCM) company that partners with hospitals and physician groups to improve financial performance through technology, automation, and expert services.
TESTIMONIALS
Kind Words from Happy Clients
Austin is absolutely one of the most amazing performance marketing executives I’ve ever worked with. He turbo charged our paid marketing channels during my first two years at FSAstore, helping us to 2x the business during his tenure. I would not hesitate to work with him again. If you’re looking for external marketing support for your team, and he has availability, snap him up as soon as possible.
Shawna Kaplan Hausman
CMO, Health-E Commerce
Austin has been fantastic for us in every facet. On top of setting us up with an intuitive long term paid media strategy, he was a lot of fun to work with and showed never ending patience in answering all our questions and providing training. We felt he really “got” our business and made excellent recommendations that were aligned with our goals. We would highly recommend him to any company or organization.
Nick Surface
Global Dir of Marketing, G-Form
Austin began partnering with Asurion’s product growth group as an extension of our organization. Internally, our team lacked the expertise that Austin brought to the table in digital advertising, PPC, CRO, etc. His depth and breadth of knowledge in Meta Ads, Google Ads/Analytics, etc. made him more effective than any other member of our internal team. I’d gladly recommend Austin to any organization looking to improve their ROI for digital advertising.
Kristin Nevius
Dir Product Mgmt, Asurion
Services
Healthcare Marketing Services Designed for your Needs
Whether you need me for a one month assessment or to join you for one year, there are several ways we can work together.
Fractional Leadership
Hands-on marketing leadership on a part-time, flexible basis, fully embedded with your internal team and external partners. Get strategic direction and expertise without the commitment and cost of a full-time executive.
Marketing Advisory Services
Guidance for executives and internal marketing teams on growth marketing strategy, paid media budgeting, new hire planning, agency management and employee mentorship. These roles range from 5-10 hours/week.
Paid Media Assessments
Three to four-week deep dive audits of Google Ads, Meta Ads and landing page conversion rate optimization. These assessments provide actionable insights meant to significantly impact revenue, AOV, leads or new customer acquisition.
Marketing Due Diligence
Helping private equity firms, M&A firms and VCs assess growth opportunities for acquisitions or investments. Analysis and validation of historical marketing data and forward-looking optimization and scaling opportunities.
Fractional Team Creation
Need multiple experts? Get a vetted team of senior-level fractional leaders and experts across design, UI/UX, brand, SEO, CRO, content, leadership or any other discipline you need to solve complex business challenges.
Agency Management
Unsure if your marketing agency is delivering the results you expect? Get an assessment of your agency’s marketing strategy, performance, cost, communication, and reporting to maximize your investment with them.
Ready To Chat?
Get in Touch.
Send a message with more information about your business needs and if it seems like a mutual fit, I’ll reach out to schedule a meeting. If I’m fully booked or not the right person for you needs, I may still be able to connect you with experts that can help.
FAQ
Frequently Asked Questions
I’m always happy to chat to learn more about your business and answer questions, but here are some of the most common questions I get from prospective clients.
What services do you offer?
I offer fractional marketing leadership services, paid media audits, marketing advisory services and can build teams of fractional experts across numerous disciplines such as SEO, Design, UI/UX, PR, Social Media, Brand, Recruiting and more. The consultants I partner with are all senior experts and are part of Chameleon Collective.
What size marketing budgets have you worked with?
I’ve worked with marketing budgets of all sizes, ranging from startup budgets all the way up to $50+ million. Most of the clients I work with spend at least $50k per month on paid media.
What makes you different from other marketing consultants?
I’d rather let my clients speak on my behalf (check out some testimonials here), but what makes me different is my relentless pursuit of solving client challenges. I don’t like to think or work in silos. Most business problems are not solved by fixing one thing.
I’ve had clients insist that their Google or Meta Ads accounts were likely the reason revenue was down YoY for the entire business. When I assessed their channel performance, their accounts were mostly fine, but I found that competition from several new brands, lack of product differentiation in their brand messaging and poor landing page CRO were the biggest issues contributing to revenue loss.
Do you have case studies or examples of your past work?
Absolutely. You can check out some of my case studies here.
How do you charge for your services? (e.g., hourly, per project, retainer)
I primarily work on monthly retainer for ongoing consulting, fractional leadership and advisory roles . For paid media audits and assessments, I work on a flat project rate. I’m also open to equity-based payment for advisory board seats for early stage companies.
Do you work with anyone else?
I sure do. I’m a Partner at Chameleon Collective where I work with some of the most talented fractional leaders and freelance experts on the planet. From Interim CMOs to Creative Directors to Experts in Paid Media, SEO/AEO/GEO, AI, Content, Design, PR, UI/UX, CRM, Email Marketing, Analytics, and more, I can recommend someone for just about any business challenge you can think of.