PRIVATE EQUITY & M&A FIRMS
Fractional Marketing Leadership, Paid Media Strategy & Audits
★★★★★
5.0 Rating (9 reviews)
PRIVATE EQUITY EXPERIENCE
Firms I’ve Partnered With
KKR is a global investment firm investing across private markets in every asset class all over the world, with a mission to fortify companies and communities.
Paid Media Audit
Audited portfolio company’s multi-million dollar, multi-location Google Ads accounts. Focus was on addressing YoY new client and revenue performance declines. Audit deliverable addressed wasted ad spend, scaling opportunities, landing page conversion rate optimization, creative and copy improvements and pilot program creation to test new strategies across a subset of locations.
Agency Assessment & Management
Helped portfolio company vet and onboard two new marketing agencies, partnering closely with each to develop a cohesive paid media strategy, landing page CRO testing plan, consolidate more than 100 location-specific accounts into a single Google Ads account, and to standardize reporting. Regularly met with each agency with and without the portco’s leadership team to ensure alignment on goals and priorities.
Paid Media Strategy & A/B Testing
Worked with in-house portco’s marketing leadership as well as external marketing agencies to develop the overall paid media strategy for maximizing new client acquisition for a 450-location veterinary services business.
TSG is a global leader in consumer-focused investing with approximately $13 billion of assets under management and a 35+ year track record of building iconic brands.
Paid Media Audit
Hired by TSG Consumer to analyze performance and setup of a multi-million dollar paid media strategy in Google and Meta Ads for a major truck parts e-commerce brand. Identified and implemented changes in the accounts to improve account structure, bid strategies, ad copy, ad creative, and address Google Merchant Center errors.
Paid Media Strategy & Management
Partnered with consultants and in-house leadership team of a TSG Consumer portfolio ecom brand to manage strategy and execution of a multi-million dollar advertising budget with a core focus on Google Ads search, shopping and display ads.
Eagle Merchant Partners is a private equity firm specializing in the franchise, multi-unit and commercial services sectors.
Marketing Due Diligence
Provided a marketing due diligence audit of a multi-location medical spa company to assess addressable market, competitors, revenue scaling potential via growth marketing channels and website optimization needs prior to acquisition.
In-House Team & Agency Assessment
Reviewed marketing resources both internally and externally to identify strengths and weakness and recommend fractional experts to fill gaps.
Paid Media Strategy & Management
Led fractional paid media team, handling strategy for Google and Meta Ads, service promotion marketing, and landing page optimization recommendations.
TESTIMONIALS
Kind Words from Happy Clients
Austin is absolutely one of the most amazing performance marketing executives I’ve ever worked with. He turbo charged our paid marketing channels during my first two years at FSAstore, helping us to 2x the business during his tenure. I would not hesitate to work with him again. If you’re looking for external marketing support for your team, and he has availability, snap him up as soon as possible.
Shawna Kaplan Hausman
CMO, Health-E Commerce
Austin has been fantastic for us in every facet. On top of setting us up with an intuitive long term paid media strategy, he was a lot of fun to work with and showed never ending patience in answering all our questions and providing training. We felt he really “got” our business and made excellent recommendations that were aligned with our goals. We would highly recommend him to any company or organization.
Nick Surface
Global Dir of Marketing, G-Form
Austin began partnering with Asurion’s product growth group as an extension of our organization. Internally, our team lacked the expertise that Austin brought to the table in digital advertising, PPC, CRO, etc. His depth and breadth of knowledge in Meta Ads, Google Ads/Analytics, etc. made him more effective than any other member of our internal team. I’d gladly recommend Austin to any organization looking to improve their ROI for digital advertising.
Kristin Nevius
Dir Product Mgmt, Asurion
Services
Marketing Services Designed for Private Equity Firms
Whether you need me for a one month assessment or to join you for one year, there are several ways we can work together.
Fractional Leadership
Hands-on marketing leadership on a part-time, flexible basis, fully embedded with your internal team and external partners. Get strategic direction and expertise without the commitment and cost of a full-time executive.
Marketing Advisory Services
Guidance for executives and internal marketing teams on growth marketing strategy, paid media budgeting, new hire planning, agency management and employee mentorship. These roles range from 5-10 hours/week.
Paid Media Assessments
Three to four-week deep dive audits of Google Ads, Meta Ads and landing page conversion rate optimization. These assessments provide actionable insights meant to significantly impact revenue, AOV, leads or new customer acquisition.
Marketing Due Diligence
Helping private equity firms, M&A firms and VCs assess growth opportunities for acquisitions or investments. Analysis and validation of historical marketing data and forward-looking optimization and scaling opportunities.
Fractional Team Creation
Need multiple experts? Get a vetted team of senior-level fractional leaders and experts across design, UI/UX, brand, SEO, CRO, content, leadership or any other discipline you need to solve complex business challenges.
Agency Management
Unsure if your marketing agency is delivering the results you expect? Get an assessment of your agency’s marketing strategy, performance, cost, communication, and reporting to maximize your investment with them.
Ready To Chat?
Get in Touch.
Send a message with more information about your business needs and if it seems like a mutual fit, I’ll reach out to schedule a meeting. If I’m fully booked or not the right person for you needs, I may still be able to connect you with experts that can help.
FAQ
Frequently Asked Questions
I’m always happy to chat to learn more about your business and answer questions, but here are some of the most common questions I get from prospective clients.
What services do you offer?
I offer fractional marketing leadership services, paid media audits, marketing advisory services and can build teams of fractional experts across numerous disciplines such as SEO, Design, UI/UX, PR, Social Media, Brand, Recruiting and more. The consultants I partner with are all senior experts and are part of Chameleon Collective.
What size marketing budgets have you worked with?
I’ve worked with marketing budgets of all sizes, ranging from startup budgets all the way up to $50+ million. Most of the clients I work with spend at least $50k per month on paid media.
What makes you different from other marketing consultants?
I’d rather let my clients speak on my behalf (check out some testimonials here), but what makes me different is my relentless pursuit of solving client challenges. I don’t like to think or work in silos. Most business problems are not solved by fixing one thing.
I’ve had clients insist that their Google or Meta Ads accounts were likely the reason revenue was down YoY for the entire business. When I assessed their channel performance, their accounts were mostly fine, but I found that competition from several new brands, lack of product differentiation in their brand messaging and poor landing page CRO were the biggest issues contributing to revenue loss.
Do you have case studies or examples of your past work?
Absolutely. You can check out some of my case studies here.
How do you charge for your services? (e.g., hourly, per project, retainer)
I primarily work on monthly retainer for ongoing consulting, fractional leadership and advisory roles . For paid media audits and assessments, I work on a flat project rate. I’m also open to equity-based payment for advisory board seats for early stage companies.
Do you work with anyone else?
I sure do. I’m a Partner at Chameleon Collective where I work with some of the most talented fractional leaders and freelance experts on the planet. From Interim CMOs to Creative Directors to Experts in Paid Media, SEO/AEO/GEO, AI, Content, Design, PR, UI/UX, CRM, Email Marketing, Analytics, and more, I can recommend someone for just about any business challenge you can think of.