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Frequently Asked Question

I’m always happy to chat to learn more about your business and answer questions, but here are some of the most common questions I get from prospective clients.

What services do you offer?

I offer fractional marketing leadership services, paid media audits, marketing advisory services and can build teams of fractional experts across numerous disciplines such as SEO, Design, UI/UX, PR, Social Media, Brand, Recruiting and more. The consultants I partner with are all senior experts and are part of Chameleon Collective.

What industries do you specialize in?

After 20+ years of working in marketing, I’m pretty much industry-agnostic at this point. I’ve worked with both B2B and B2C companies and early stage startups to massive Global 500 brands. I’ve had clients in retail, eCommerce, private equity, SaaS, finance, CPG, healthcare, consumer services, non-profits, manufacturing, finance, veterinarians, mobile apps, and many more industries.

What makes you different from other marketing consultants?

I’d rather let my clients speak on my behalf (check out some testimonials here), but what makes me different is my relentless pursuit of solving client challenges. I don’t like to think or work in silos. Most business problems are not solved by fixing one thing.

I’ve had clients insist that their Google or Meta Ads accounts were likely the reason revenue was down YoY for the entire business. When I assessed their channel performance, their accounts were mostly fine, but I found that competition from several new brands, lack of product differentiation in their brand messaging and poor landing page CRO were the biggest issues contributing to revenue loss.

Do you have case studies or examples of your past work?

Absolutely. You can check out some of my case studies here.

How do you charge for your services? (e.g., hourly, per project, retainer)

I primarily work on monthly retainer for ongoing consulting, fractional leadership and advisory roles . For paid media audits and assessments, I work on a flat project rate. I’m also open to equity-based payment for advisory board seats for early stage companies.

Do you work with anyone else?

I sure do. I’m a Partner at Chameleon Collective where I work with some of the most talented fractional leaders and freelance experts on the planet. From Interim CMOs to Creative Directors to Experts in Paid Media, SEO/AEO/GEO, AI, Content, Design, PR, UI/UX, CRM, Email Marketing, Analytics, and more, I can recommend someone for just about any business challenge you can think of.